You are here. But, why?

I know why I am here — I am a visual person — ask my friends and family, they'll tell you the same. For as long as I can recall, I've been trying to interpret life's visual keys, make sense of them, reinterpret and re-envision them. I feel this is my calling.

When in a museum, I hear words such as, "I could've done that," or, "How is that Art?" Such questions tickle me, because I relate to these people's disconnection to what they are seeing. Their user experience is less than mine. And it is only because of my upbringing and education that I can come to understand why Venus' face is as wonderful as a signed urinal. 

As a kid, I smashed my Nintendo's controller's buttons and watched Mario jump and punch his way stage right over and over — I was learning something though, unconsciously. There was a history to things, there were clues, hints, and patterns to help you along the way. And as I matured and grew, it became more evident someone purposefully placed those visual markers for me — the better job they did, they easier I connected, and the more I enjoyed the experience.

Typography, layout, and design have rich and long histories. Within the technological age we currently take part in, we tend to forget how we got here. We get lost in the ease of ability to create and produce quickly, and we end up cluttered and confused — we find ourselves a tree in the forest we hardly recognize because of so many similar neighboring trees. I believe it is my work to clear this overgrowth and allow for scenic vistas to remain.

This is why I gravitate towards calm and white space and also subtle color. The more cluttered and confusing the presentation, the more panicked I become, and the more disconnected I feel towards the messenger. Using history and tradition as a guide and knowing when to apply them is crucial for solid design. Knowing when it appropriate to bend (or break) rules is crucial too, and the ability to defend the why is essential. Yes, I can use Comic Sans for this type, but why? Is it funny, appropriate, or just lazy? 

As the way we communicate continues to move forward and evolve, the design to support this communication should advance too. New rules need to be set, but careful attention needs to be paid on what we base these new paradigms on. Products are being developed to be responsive for a user, across all platforms, automatically. And as amazing as this new tech is, the design and communication generated from this automation leaves me wanting and feeling lost.

There was a time when every one wanted a Flash based website, and there was a time when every logo needed a shiny, 2.0 reflection underneath. Parallax and translucency may rule the day, but they may be gone tomorrow. For me, these matter little and the value lies beneath: The key to good communication is keeping the message at the forefront and using classic design principles help deliver that communication. 

You are here, and I know why.

 

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